Corporate Internship Project

In collaboration with Cartier

Immerse in an exclusive 6-week Experiential Learning Project by Cartier, offering high school students unparalleled insights into the future of luxury consumption, guided by esteemed Harvard student mentors. (Project fee is charged for providing mentoring to achieve project milestones by Learn with Leaders and Harvard student mentors. No program fee is charged by Cartier).

Program Details

  • Duration:
    6 Weeks
  • ELIGIBILITY
    Grades: 8th - 12th
  • Program Dates:
    17th Nov to 22nd Dec, 2024
  • Collaborating Organisation:
    Cartier
  • Early Application Fee:
    USD 850/student
    Regular Application Fee:
    USD 1200/student
  • Early Application Deadline:
    10th Nov, 2024
    Regular Application Deadline:
    13th Nov, 2024

About the Experiential Learning Project

This bespoke 6-week program, curated by Cartier and facilitated via Zoom, will delve into the evolving luxury consumption patterns among Gen Z and Gen Alpha. Participants, under the guidance of Harvard Student Mentors will analyze how these demographics engage with luxury today and will present their findings to Cartier, providing strategic insights for the brand's future.

This project offers hands-on experience and provides valuable knowledge from Cartier to adapt their strategies and will equip students with practical insights and skills in the luxury market. The outcome of the project will be a detailed PowerPoint presentation for Cartier & supplemented by a detailed written report encapsulating all research findings and recommendations.

About the Organization

Founded in 1847 by Louis-François Cartier, Cartier is the epitome of luxury and refinement. With a legacy of excellence, Cartier embodies a culture of respect, curiosity, and generosity, continually shaping the art of luxury brand evolution.

Cartier is globally renowned for its signed wristwatches, fine jewellery, gloriously coloured gems, Cartier LOVE bracelets and iconic Panthère collection. Its three Historical Maisons are based in Paris, London and New York and it has served as the crown jeweller to 19 royal houses. The story of Cartier is a masterpiece lesson in how a luxury brand evolves.

Key Benefits For Participants

  • Industry InsightExplore trends in the luxury market, focusing on Gen Z and Gen Alpha.
  • Strategic InnovationDevelop strategic recommendations and enhance problem-solving skills within the luxury sector.
  • Skill EnhancementRefine presentation and communication skills through delivering findings to Cartier.
  • Distinguished PortfolioElevate your resume with specialized knowledge of future trends in luxury.
  • Harvard Student MentorshipExclusive guidance from Harvard scholars to achieve project milestones and craft innovative solutions.
  • Global NetworkingForge connections with industry leaders and Harvard student mentors.
Project Milestones and Mentoring Sessions
Timings: 10:00 am - 11:30 am ET (on all the Internship Project Dates mentioned below)
Week 1
17th November, 2024 (Sunday)
20 minutes
Introduction to Communication & Leadership
Discuss the importance of communication in understanding evolving trends.
Basics of public speaking: voice modulation and body language, focusing on presenting trends like social media’s impact on consumption.

1 hour
Project Ideation
Explore how Gen Z and Gen Alpha are likely to engage with luxury in the future, focusing on digital integration and sustainability.
First project milestone: Finalizing key research topics such as drivers of luxury consumption and brand loyalty.

10 minutes
Q&A
Week 2
24th November, 2024 (Sunday)
20 minutes
Presentation Skills Development
Structuring a presentation that communicates insights on generational luxury consumption habits.
Use of visual aids to highlight trends like customization and experiential consumption.

1 hour:
Project Research & Planning
Analyze how digital natives’ preference for virtual experiences influences luxury consumption.
Milestone 2: Finalize project structure based on key findings from research on technology integration and social media.

10 minutes
Q&A
Week 3
1st December, 2024 (Sunday)
20 minutes
Leadership in Teams
Discuss leadership approaches for addressing different luxury consumption behaviors across generations.
Effective delegation when researching evolving luxury trends.

1 hour:
Drafting Project Plan
Focus on research findings on the impact of environmental consciousness and second-hand goods.
Milestone 3: Present a detailed plan on how to address sustainability in luxury for Gen Z and Gen Alpha.

10 minutes
Q&A
Week 4
8th December, 2024 (Sunday)
20 minutes
Communication in Challenging Situations
Address challenges in presenting evolving consumer behaviors, especially how Gen Z differs from previous generations.
Active listening to peers during discussions on financial savviness and cryptocurrencies in luxury markets.

1 hour:
Project Work & Review
Review progress on how Gen Alpha is raised in a different environment and its impact on luxury consumption.
Milestone 4: Mid-point review of project deliverables focusing on influencers and luxury brand legacy.

10 minutes
Q&A
Week 5
15th December, 2024 (Sunday)
20 minutes
Advanced Presentation Techniques
Engaging an audience with complex topics like virtual reality and cryptocurrency in luxury.
Use of storytelling to explain luxury consumption trends.

1 hour:
Finalizing the Project
Apply final touches to recommendations for global luxury brands based on Gen Alpha's expectations of sustainability and digital engagement.
Milestone 5: Submit and review final project draft.

10 minutes
Q&A
Week 6
22nd December, 2024 (Sunday)
20 minutes
Leadership Reflection & Growth
Reflecting on leadership and how to influence change in luxury marketing strategies based on generational insights.

1 hour:
Final Presentations & Feedback
Present a comprehensive report on how luxury brands like Cartier should adapt to Gen Alpha and Gen Z trends.
Milestone 6: Receive feedback from mentors and peers.

10 minutes
Q&A
Meet your Mentors from Harvard UniversityInspired by the Best Minds in the Field
Awards & Recognitions
Showcase your achievements to the world
  • Certificate

    Get a certificate for participating in the Corporate Internship Project.

  • Social Media Feature

    Chance to be featured on Learn with Leaders’ Social Media platforms, amplifying your professional presence and networking opportunities.

  • Portfolio Enhancement

    Enhance your resume and student portfolio with certificates, actionable projects and a research paper.

  • Comprehensive Learning Package

    Complimentary access to all Learn with Leaders Masterclasses covering diverse topics, fostering continuous growth and professional development.

PROJECT GOALS

  • 01
    Analyze Gen Z and Gen Alpha Habits:
    Examine the current luxury consumption habits and engagement methods of Gen Z and Gen Alpha teenagers.
  • 02
    Assess Upbringing Impact:
    Investigate how the different environments in which Gen Z and Gen Alpha are raised influence their luxury consumption preferences.
  • 03
    Predict Future Engagement:
    Forecast how Gen Z and Gen Alpha are likely to engage with luxury brands as they age.
  • 04
    Provide Strategic Recommendations:
    Develop actionable insights and recommendations for Cartier to attract and retain Gen Z and Gen Alpha consumers.
  • 05
    Enhance Student Skills:
    Improve students' research, analytical, and presentation skills through practical application in the luxury market.
  • 06
    Understand Luxury Consumption Drivers:
    Identify the main factors driving luxury consumption among older demographics (20s-40s).

PROJECT OUTCOMES

  • 01
    Luxury Consumption Trends Across Generations:
    Detailed insights into how luxury consumption trends differ across generations, especially in their 20s to 40s.
  • 02
    Gen Z and Gen Alpha Engagement:
    An in-depth understanding of Gen Z and Gen Alpha's engagement with luxury brands.
  • 03
    Strategic Recommendations for Cartier:
    Strategic recommendations for Cartier to attract and retain Gen Z and Gen Alpha as loyal customers.
  • 04
    Influence of Upbringing on Preferences:
    Assessment of how Gen Z and Gen Alpha's upbringing influences their luxury consumption preferences.
  • 05
    Future Interaction Predictions:
    Predictions on how younger generations will interact with luxury brands as they age.
  • 06
    Enhanced Student Skills:
    Enhanced research, analytical, and presentation skills for students through practical, real-world applications.